Baby Monitor App
for Dorel

– monitor baby from anywhere

Concept

Dorel decided to build a product for parents who want peace of mind from a reliable WiFi baby monitor. The Safety 1st monitor lets parents see and hear their baby at any time and from anywhere in crystal clear HD 720p video quality.

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Challenge

Our team was hired to introduce concepts, designs, and market research to Dorel's baby product group - Safety 1st. The scope was broad at first, looking into different technologies mothers use in 2014 and discovering what trends existed with new mothers.

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Assets

The first baby monitor we designed solved a simple solution of getting
a revolutionary listening device onto the market in tandem with the standard camera. The camera of course would record video and sound - but the listening device could be used by the mothers as a standalone device without use of a mobile phone.

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Solution

The first baby monitor we designed solved a simple solution of getting
a revolutionary listening device onto the market in tandem with the standard camera. The camera of course would record video and sound - but the listening device could be used by the mothers as a standalone device without use of a mobile phone.

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Impact

The product was released in 2016 and sold in retail stores around the world including Target. It was reviewed by Business Insider, PCMAG and won a Family Choice Award as well as a Cribsie. It also got the National Parenting Seal of Approval has an average review of 4.5 on iPhone.

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