Our Process
Learn About Our Design Sprint
These weeks are core to understand what you want to build and why.
Before we write a single line of code, we move into a 3-4 week Design Sprint. This process ensures that you get the most business value out of the least amount of investment.
A Design Sprint is a framework for answering critical business questions through design, prototyping, and testing ideas with users. It prevents unnecessary development costs and ensures that the product design meets user needs.
The result is:
These weeks are core to understand what you want to build and why.
We are entrepreneurs, and we treat your digital product as if it were our own startup. Our process is designed to uncover the biggest and scariest unknowns right away, so you can rest assured that your app will meet it’s business goals and make you money.
Learn: we learn everything we can about your market until we’re experts so every part of the product meets your business goals
Ideate: we love to brainstorm and generate ideas with you. On every call we bring insights to both business and technical challenges
Build: sit back and let us build you a flawless product. Our work is fully transparent, which means you will get regular updates
Launch: before we even begin development, we're already planning a go-to-market strategy with you to ensure product adoption.
In about 5 weeks we can take an idea and turn it into a clickable prototype.
We start by asking you as many questions are we can to learn as much as we possibly can from your team as the experts.
Why are we doing this project? Where do we want to be in two years?
START AT THE END
What are the biggest challenges we see in front of us that will not reach our goal?What are all the risks, what are all the assumptions that could let us fail?
Personas give us a crystal clear picture of who we are building a solution to help.
A good persona evokes a distinct tone and personality, and it’s simple enough to keep top-of-mind when writing user stories.
At this stage, before we have done user interviews, all Persona defining are considered Proto-Personas because they are built on assumptions.
Customer Journey Mapping is a common Design Sprint method that maps out a customer’s experience step by step as they encounter your problem space.
Our goal is to become as knowledgeable in your industry as we possibly can, uncover all of the competitive opportunities, and de-risk your solution by answering every assumption.
Before we design a prototype, we need to actually talk to the potential customers & fully understand the competitor landscape.
Together we’ll decide on what we want to find out about our users so we can understand them better.
The goal of User Interviews is to ask broad questions that gather information so we can find patterns in attitudes, preferences, values and beliefs.
Together we need to decide:
Our goal is to recruit ~5-12 people per Persona category.
*NineTwoThree covers the cost of incentives if we determine they are needed to recruit users to participate.
We’ll get into your website, marketing materials, and the product itself (if it already exists) and give a heuristic analysis based on our own impressions.
We’ll put on the eyes of a new customer and rate it based on meaningful metrics such as the presentation of the value proposition, ability to intuitively accomplish tasks, and ability to resolve issues with support documentation.
We don’t design products without first talking with real people and understanding how they currently are solving the problem.
Our goal is to identify user’s attitudes, willingness, and mental models.
How do we do it?
A competitor analysis is a detailed document that outlines the landscape of existing solutions and similar products, customer behaviors, market opportunities and challenges.
By the end of our Foundation, our goal is to become an expert in the industry by absorbing and learning as much as we possibly can about your industry.
After the interviews are complete, we start analysing the data and build reports so you can see how we take qualitative data and turn it into quantitative strategic insights that will inform the design of the product and fuel the growth of the business.
Armed with research and a clear understanding of the personas we are designing for, we begin mapping the user’s flow through the app and creating a wireframe.
Our team presents a detailed report and analysis of the user interviews. Using the user research, together we will update our proto-personas into finalized personas to guide our design of the product.
We will also walk you through the competitive analysis report. The report will include detailed analysis of your competitors website traffic, number of downloads, SEO ranking, market positioning, pricing models, and other relevant information.
Based on the finalized personas, together we will define the goals of each user in the product and create a step-by-step visual map outlining what a user does to complete a goal through your product.
Together we will identify and uncover as many risks and bottlenecks to the development of the product. From our analysis we will create technical architecture documentation, define the suggested technical approach to difficult issues, and complete a systems integration review and documentation.
In our final week, we bring it all together with a clickable prototype and have real users test the prototype to ensure usability before we finalize the Design Sprint.
Using the user flow map, we create and present a lo-fidelity prototype of the product. We will go through several iterations until the prototype is approved for hi-fidelity design and usability testing.
Before we finalize the Design, we present it to real users to test. These tests can be interviews with screensharing the prototype, in person interviews, group interviews or any other comparable way to extract the results of how the end users will interact with the product.
After incorporating final feedback from real users and from your team, we will reach the end of the Design Sprint. The most important deliverables you will receive are a clickable, hi-fidelity prototype of the Golden Path (most essential screens) through the app and an exact timeline and quote for the cost of development. From here, we can proceed to implementation.
At the end of the Design Sprint, you can expect to receive the following deliverables
Guiding statement and defined goals that keep us laser focused on exactly what we are trying to achieve with this project.
We will focus on an existing problem and keep digging until we find the root problem your customers are trying to solve.
Detailed and illustrated summary of target users who represent similar behaviors, goals, and motivations.
Comprehensive list describing each feature in the app.
The feature list becomes the exact to-do list for the developers and allows us to product an exact estimate.
Complete list of integrations needed and technical requirements.
Ideas for marketing and sales strategies to launch the product and gain rapid customer adoption.
Guiding document for the project execution outlining deliverables, tasks, deadlines, risks, processes, and key stakeholders.
Detailed report and analysis on user research, highlighting major themes and trends.
We conduct a professional user research study that will identify, source, and recruit participants that match your target personas for user interviews.
In-depth report of current market landscape and competitors that informs the development of the app to ensure it is filling a gap in the market.
Step-by-step flow of the user through the app, from downloading to completing their goal.
We conduct a usability test with real people testing the prototype, then present the findings and make rapid iterations based on user’s feedback.
Full brand package that includes icons, colors, fonts, and logos. Website design and implementation.
Full framework for technical and business requirements to ensure the app delivers its defined goals.
We map out your entire project, deliverable by deliverable and tell you exactly when your product will launch. When we propose a budget, we are confident in our team performance and will ensure your project is delivered on time.
Our last three ballpark estimations from Discovery were within 4% of the actual scope from Foundation!
The Golden Path is the key set of steps that a user takes to find a product's real value
Our services are designed to be flexible. Whether you need a digital product built from scratch or are looking to improve something already existing, you can mix and match from our services below.
This service includes:
This service includes:
This service includes:
This service includes:
This service includes:
Get everything you need to build a custom product!
