Design Sprint

Building a great product is a journey, and you don’t have to do it alone. We’re experts at taking your big ideas and turning it into a intuitive & differentiated product.

We help define the problem you are trying to solve.

Before we write a single line of code, we move into a 3-4 week Design Sprint. This process ensures that you get the most business value out of the least amount of investment.

What is a
Design Sprint?

A Design Sprint is a framework for answering critical business questions through design, prototyping, and testing ideas with users. It prevents unnecessary development costs and ensures that the product design meets user needs.

The result is:

  • High-fidelity interactive prototype that is tested with real users called The Golden Path
  • In-depth user interviews & market research report
  • Technology write-up and solution architecture
  • Full brand package with that includes icons, colors, fonts, and logos
  • Exact development timeline and build cost (within 97% of ballpark estimate)
Our Process

Learn About Our Design Sprint

These weeks are core to understand what you want to build and why.

A Startup Approach
to Digital Products

We are entrepreneurs, and we treat your digital product as if it were our own startup. Our process is designed to uncover the biggest and scariest unknowns right away, so you can rest assured that your app will meet it’s business goals and make you money.

Learn: we learn everything we can about your market until we’re experts so every part of the product meets your business goals

Ideate: we love to brainstorm and generate ideas with you. On every call we bring insights to both business and technical challenges

Build: sit back and let us build you a flawless product. Our work is fully transparent, which means you will get regular updates

Launch: before we even begin development, we're already planning a go-to-market strategy with you to ensure product adoption.

Building a digital product is a journey
and we've perfected the process!
how it works?

Design Sprint Schedule

In about 5 weeks we can take an idea and turn it into a clickable prototype.

Week schedule

Week 1: Understand Problem & Solution

We start by asking you as many questions are we can to learn as much as we possibly can from your team as the experts.

Week 1

Define Project Goals

Why are we doing this project? Where do we want to be in two years?


What are the biggest challenges we see in front of us that will not reach our goal?What are all the risks, what are all the assumptions that could let us fail?

Define Project Goals

Define Proto-Personas

Personas give us a crystal clear picture of who we are building a solution to help.

A good persona evokes a distinct tone and personality, and it’s simple enough to keep top-of-mind when writing user stories.

At this stage, before we have done user interviews, all Persona defining are considered Proto-Personas because they are built on assumptions.


Customer Journey

Customer Journey Mapping is a common Design Sprint method that maps out a customer’s experience step by step as they encounter your problem space.

  • Who is the Target Client / User? If we detect a lack of alignment within the team, we start with a quick Persona exercice (don’t go in too much details, just to define a priority target)
  • Beginning of the story: when does the target customer experience begin?
  • End of the story: what is the goal we are trying to reach?
Customer Journey
Week schedule

Week 2: Research

Our goal is to become as knowledgeable in your industry as we possibly can, uncover all of the competitive opportunities, and de-risk your solution by answering every assumption.

Week 2

Define Research Goals

Before we design a prototype, we need to actually talk to the potential customers & fully understand the competitor landscape.

Together we’ll decide on what we want to find out about our users so we can understand them better.

  • By the end of the Research Discovery, what do we need to learn / know?
  • What have you always wanted to know about your potential customers?
  • What do we need to find out otherwise the app will be useless?
Define Research Goals

Identify Users for Interviews

The goal of User Interviews is to ask broad questions that gather information so we can find patterns in attitudes, preferences, values and beliefs.

Together we need to decide:

  • What do we want to find out about our users?
  • Who are the representative users we need to talk to?

Our goal is to recruit ~5-12 people per Persona category.

*NineTwoThree covers the cost of incentives if we determine they are needed to recruit users to participate.

Schedule Interviews

Analysis of Existing Marketing & Product

We’ll get into your website, marketing materials, and the product itself (if it already exists) and give a heuristic analysis based on our own impressions.

We’ll put on the eyes of a new customer and rate it based on meaningful metrics such as the presentation of the value proposition, ability to intuitively accomplish tasks, and ability to resolve issues with  support documentation.

Analyze Existing Marketing & Product
Week schedule

Week 3: Interviews & Research

We don’t design products without first talking with real people and understanding how they currently are solving the problem.

Week 3

User Interviews

Our goal is to identify user’s attitudes, willingness, and mental models.

How do we do it?

  • Define screening criteria to make sure we are interviewing the right people
  • Schedule interviews
  • Continuing interviewing until we reach a saturation point (where themes are repeating themselves)
  • Analyze findings and identify patterns
User Interviews

Competitor Analysis

A competitor analysis is a detailed document that outlines the landscape of existing solutions and similar products, customer behaviors, market opportunities and challenges.

By the end of our Foundation, our goal is to become an expert in the industry by absorbing and learning as much as we possibly can about your industry.

Competitor Analysis

Analysing Research

After the interviews are complete, we start analysing the data and build reports so you can see how we take qualitative data and turn it into quantitative strategic insights that will inform the design of the product and fuel the growth of the business.

Analyze Research
Week schedule

Week 4: Prototyping

Armed with research and a clear understanding of the personas we are designing for, we begin mapping the user’s flow through the app and creating a wireframe.

Week 4

Presentation of User Research & Competitor Analysis

Our team presents a detailed report and analysis of the user interviews. Using the user research, together we will update our proto-personas into finalized personas to guide our design of the product.

We will also walk you through the competitive analysis report. The report will include detailed analysis of your competitors website traffic, number of downloads, SEO ranking, market positioning, pricing models, and other relevant information.

Presentation of Research

User Flow Mapping

Based on the finalized personas, together we will define the goals of each user in the product and create a step-by-step visual map outlining what a user does to complete a goal through your product.

User Flow Map

Technical Talk & Integrations

Together we will identify and uncover as many risks and bottlenecks to the development of the product. From our analysis we will create technical architecture documentation, define the suggested technical approach to difficult issues, and complete a systems integration review and documentation.

Technical Talk
Week schedule

Week 5: Finalizing

In our final week, we bring it all together with a clickable prototype and have real users test the prototype to ensure usability before we finalize the Design Sprint.

Week 5

Prototype Iterations

Using the user flow map, we create and present a lo-fidelity prototype of the product. We will go through several iterations until the prototype is approved for  hi-fidelity design and usability testing.

Prototype Iterations

User Testing

Before we finalize the Design, we present it to real users to test. These tests can be interviews with screensharing the prototype, in person interviews, group interviews or any other comparable way to extract the results of how the end users will interact with the product.

User Testing

Finalization of Design Sprint

After incorporating final feedback from real users and from your team, we will reach the end of the Design Sprint. The most important deliverables you will receive are a clickable, hi-fidelity prototype of the Golden Path (most essential screens) through the app and an exact timeline and quote for the cost of development. From here, we can proceed to implementation.

Read more
how it works?

Branding Example

What Will I Get for My Money?


At the end of the Design Sprint, you can expect to receive the following deliverables

Defined Project Goal

Guiding statement and defined goals that keep us laser focused on exactly what we are trying to achieve with this project.

We will focus on an existing problem and keep digging until we find the root problem your customers are trying to solve.

Detailed Personas

Detailed and illustrated summary of target users who represent similar behaviors, goals, and motivations.

Feature List

Comprehensive list describing each feature in the app.

The feature list becomes the exact to-do list for the developers and allows us to product an exact estimate.

Technology Write Up

Complete list of integrations needed and technical requirements.

Go-To Market Strategy

Ideas for marketing and sales strategies to launch the product and gain rapid customer adoption.

Project Plan

Guiding document for the project execution outlining deliverables, tasks, deadlines, risks, processes, and key stakeholders.

User Research

Detailed report and analysis on user research, highlighting major themes and trends.
We conduct a professional user research study that will identify, source, and recruit participants that match your target personas for user interviews.

Competitor Analysis

In-depth report of current market landscape and competitors that informs the development of the app to ensure it is filling a gap in the market.

User Flow Map

Step-by-step flow of the user through the app, from downloading to completing their goal.

Usability Test

We conduct a usability test with real people testing the prototype, then present the findings and make rapid iterations based on user’s feedback.

Brand Package & Website

Full brand package that includes icons, colors, fonts, and logos. Website design and implementation.

Solution Architecture

Full framework for technical and business requirements to ensure the app delivers its defined goals.

Exact Scope & Cost

We map out your entire project, deliverable by deliverable and tell you exactly when your product will launch. When we propose a budget, we are confident in our team performance and will ensure your project is delivered on time.

Our last three ballpark estimations from Discovery were within 4% of the actual scope from Foundation!

last but not least

The Golden Path

The Golden Path is the key set of steps that a user takes to find a product's real value

Dishare App
Community App

Choose Between Services

Our services are designed to be flexible. Whether you need a digital product built from scratch or are looking to improve something already existing, you can mix and match from our services below.


This service includes:

Deep dive into any materials already completed
Develop a broad product roadmap
We learn everything we can about your market in a matter of days
Assessment of current state of your environment and preliminary list of technical requirements
Exploratory calls to understand your unique market, needs and goals
Clear and thorough assessment of what you can expect from the Foundation and Implementation phases


This service includes:

In-depth assessment of current state of the environment and technical requirements
Complete list of integrations needed

Product Design

This service includes:

Comprehensive list describing each feature in the app
Step-by-step flow of the user through the app
We conduct a usability test with real people testing the prototype, then present the findings and make rapid iterations based on user’s feedback

Competitor & Market Research

This service includes:

Detailed report and analysis on user research, highlighting major themes and trends
Summary of target users who represent similar behaviors, goals, and motivations
In-depth report of current market landscape and competitors


This service includes:

Full brand package that includes icons, colors, fonts, and logos
Website design and implementation
something special

Our Full Design Sprint

Get everything you need to build a custom product!

Competitor & Market Research
Product Design
Full Proposal of Estimated
Timeline & Cost
save up to 17% $50,000

"The most impressive aspect of working with NineTwoThree is their transparency and Technical Acumen. They are able to say what they can and what cannot be done. They ask questions and are outcome-focused on our success."


Ready to start building?

Learn about our Implementation Process

Let’s Develop