StockMarketEye came to us under new management and in desperate need of an architecture overhaul. Developed by a single developer for over 13 years, our first challenge was standardizing the code to enable any developer to be able to not only maintain the app, but resolve bugs and add new features exponentially more efficiently.
While the early 2000’s look and feel of the product design was nostalgic to the older user base of StockMarketEye, our second challenge was modernizing the UI/UX to attract new user demographics, without losing the much-loved familiarity of the app that was a keystone feature for existing users.
Lastly, in order to position the product competitively, the new StockMarketEye owner’s needed to not only assess new feature ideas, but prioritize both a short term and long term roadmap flexible enough to allow them to test quickly and iterate as needed. Additionally, the mobile companion apps for iOS and Android had become unusable and needed to be rebuilt from scratch.