Decreased Writing Time by 10x and Increased Search Traffic by 14x

Contently, a trusted content marketing platform used by Fortune 500 brands like Nordstrom and Spotify, partnered with NineTwoThree to develop an AI content writer that produces high-quality SEO blog drafts in minutes. Designed to help managing editors scale their output without sacrificing brand voice or editorial standards, the Contently AI Writer blends advanced prompting systems with fact-checking and tone-matching subsystems to rival human-written content.

CONCEPT

Scaling Editorial Output Without Losing Brand Voice

The Contently AI Writer was built to serve enterprise clients seeking fast, affordable, and on-brand content at scale. Managing editors within Contently oversee client relationships and are responsible for translating briefs into high-quality articles. The goal of the AI system was to create a seamless assistant that generates story drafts from briefs—saving time, cutting costs, and maintaining editorial excellence.

CHALLENGE

solving for several technical and experiential challenges:

Human-Level Quality

The AI needed to match or exceed the writing quality of professional, human writers with 10+ years of experience.

Workflow Integration

Managing editors couldn't be expected to prompt like AI experts. The system had to work effectively from standard briefs.

Voice
& Brand Fit

Articles needed to reflect each client’s unique tone, brand identity, and editorial strategy.

Fact-Checking & SEO

Output needed to avoid hallucinations, pass SEO tools, and meet high standards for searchability and credibility.

Cost-Effectiveness

Drafts needed to be produced at a fraction of the cost of traditional writing while remaining high-performing

Agentic AI Framework

Industry specific knowledge required writers to spend hours manually writing outlines.

Designed AI flows that mimic the mental process of seasoned writers, starting with structured outlines and spiky points of view before expanding into rich prose.