Expertise-Driven Hiring:
The search was on for a rare gem—a marketing expert who was not only savvy with HubSpot but also deeply knowledgeable about cloud technology. This strategist’s role was critical in bridging the gap between DoiT's technical offerings and marketing strategies.
Brand Alignment:
DoiT encountered obstacles in maintaining consistency across its digital presence, leading to a fragmented brand identity that hindered brand recognition.
Marketing/Sales Alignment
The company struggled with tracking interactions within their database, an essential for crafting personalized marketing and sales campaigns. The company needed a strategy that addressed these tracking challenges and had a clear separation of when contacts would be passed to Sales.
No Single Source of Truth
In response to these challenges, DoiT and NineTwoThree were determined to create a marketing framework that was agile, responsive, and capable of tracking the success of its free trial initiative. All this while reinforcing DoiT’s brand identity across multiple digital platforms. This strategic alignment was key for optimizing customer engagement and achieving rapid, measurable results from their marketing campaigns.