NineTwoThree Blog

Is OpenAI collapsing? After Gemini 3 took the lead, the AI giant faces a $207B gap and a talent drain. Read the full analysis of the "code red.

Most start with ChatGPT Enterprise but build Custom RAG later. Discover which approach fits your ROI timeline and specific business problems.

Want to launch an app in ChatGPT? We tested the new SDK with a live PoC. Get the technical breakdown and deployment steps here.

Are ChatGPT Apps the new App Store or a business risk? We analyze the winners, the losers, and the 'Stay-in-Chat' dynamic to help you decide.

Why did AI fail for VW and Taco Bell? See the expensive mistakes of 2025 and how to make sure you don't repeat them.

What actually works when AI is your only engineer — data, patterns, and the system behind “ultrathink.”

Don't let your AI project die in the Valley of Despair. Read our guide on identifying the valley, and the strategic steps to navigate, or prevent, the drop.

Learn how to embrace AI-first transformation responsibly and avoid the pitfalls that lead to user backlash or quality drops.

See how major brands like Google, NVIDIA, and Duolingo declared an AI-first strategy, and what this shift means for modern businesses.