SimpliSafe provides home security systems to hundreds of thousands of households across the United States. Their Innovation Lab conceived a Pre-Crime Detection Service that uses AI and facial recognition to identify potential intruders before a break-in occurs, moving security from reactive alarms to proactive prevention. SimpliSafe needed a partner to turn the concept into a production-ready product across mobile and web platforms.
Built the product strategy for the Pre-Crime Detection Service across iOS, Android, and web apps.
Designed patented UI/UX for the mobile app, Live Guard Agent portal, and QA portal.
Ran pre-launch usability testing and post-launch interviews with 300 beta customers.
Advised SimpliSafe's Innovation Lab through post-launch interviews and product iteration to refine the service.
Turning a proof of concept into a production-ready product required balancing speed, user experience, and regulatory compliance.
SimpliSafe needed to design and architect the Pre-Crime Service as a separate app from the main SimpliSafe app, allowing them to validate the market and move quickly while maintaining the eventual goal of merging the two apps together.
NineTwoThree focused on developing onboarding processes, in-app tutorials, and a clear UI/UX to convey the benefits of the Pre-Crime Service to current and prospective customers. The design had to communicate how Live Guard Agents monitoring works and set clear expectations for the homeowner experience.
Operating in a highly regulated industry required adherence to strict guidelines and protocols. The teams worked closely to ensure compliance with regulatory standards related to AI face detection, storage, and handling of PII while delivering the security solution.
The team worked alongside SimpliSafe's Innovation Lab through in-person sessions, iterative design rounds, and usability testing to build a production-ready product.
The team organized the early proof of concept app into an updated user flow through in-person multi-day sessions, creating a detailed plan and identifying sections that needed design iteration rounds.
Created the Pre-Crime Service logo, icons, and visual elements after conducting market research to build strategically differentiated branding, considering competitor apps and SimpliSafe brand guidelines.
Used the "show, don't tell" design principle with in-app tooltips, action triggers, and empty states. Created clickable prototypes and recruited SimpliSafe customers for usability testing to validate onboarding and overall design.
300
beta customers tested over 6 months
Redesigned the monitoring web app into a scalable system that reduces clicks and prevents errors. Built a new QA tool that enhances visibility and operational efficiency while ensuring compliance with legal standards.
The UI/UX design and product architecture created by NineTwoThree received a patent and became the new standard for the main SimpliSafe app.
The Pre-Crime Service product and mobile app launched live on the app store in May 2024, implemented by the SimpliSafe Innovation Lab engineering team.
The collaboration increased sales, reduced operational costs, and strategically differentiated the app from competition in the home security market.
The release of SimpliSafe's Pre-Crime Service received press coverage from 9to5Google and other outlets covering proactive home security technology.
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NineTwoThree has delivered a complete UI for a custom mobile app with a functional clickable prototype and implemented the latest UX best practices. The team has been flexible and responsive to the client's needs. Overall, the team's supportive approach and high-quality results have stood out.
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