While almost every business today is going digital in some capacity, many people still rely or prefer a printed business card over a digital business card. Everyone's reason on preference may vary but it still begs the question: which one is better, Paper or Digital?
Business cards will forever be an integral part of face-to-face networking. They are an extension of your brand that allows its recipients to gain access to your information quickly and easily. Depending what kind of information you choose to include, they can also serve as a call to action.
Digital cards are inexpensive and typically only cost the amount of the App. However, a physical business cards’ cost depends on the quantity ordered as well as printing size, ink used etc. Custom printed business cards tend to have a higher return on investment (ROI) for a low investment cost, especially when you factor in how it helped you close a deal.
As a general rule of thumb, business cards should include the following:
If you have additional space, consider adding the following:
As business cards begin to stack up on your desk or work area, most people upload the credentials of the business card into a Customer Relationship Management (CRM) platform for safekeeping or connect with them on LinkedIn to remove clutter from your workspace.
Paper business cards have many benefits to include:
Some drawbacks of a physical business card include:
Benefits of digital business cards include:
However, some of the downsides of a digital business card include:
Like most businesses, there will be a flavor of both should you decide to make the shift to a digital business card. Change management is never easy so its inevitable that paper and digital business cards will overlap for a period of time. As long as you are taking advantage of the networking that the cards give, you are using them to your advantage. Whatever route you choose to embark on, NineTwoThree Digital Ventures has deep knowledge in the digital business card space with a track record of delivering projects on time and in line with your budget 100% of the time. We come up with original ideas, elegant designs and simple solutions to help drive your business in the direction that matters most, UP and to the RIGHT!