Doubled Revenue with Machine Learning Route Sequencing for Millions of Packages
OnTrac’s mobile application OnRoute delivers packages to help retailers win their customers. NineTwoThree performed a mobile application overhaul that increased driver efficiency, customer satisfaction and profitability.
OnRoute is a high-volume last-mile delivery service responsible for delivering up to 13 million packages every week. To optimize driver operations and boost efficiency, NineTwoThree partnered with OnTrac to overhaul their existing delivery app. The goal was to reduce the complexity of the delivery process, cutting down the time drivers spent interacting with the app, thereby improving their overall experience and productivity.
Challenge
The original OnTrac app required up to 16 clicks to complete a single package delivery, creating inefficiencies for drivers managing hundreds of stops daily.
This cumbersome process slowed down delivery times and led to frustration among drivers. Additionally, drivers were spending excessive time manually optimizing their routes through external apps, resulting in delays. Vehicle loading was also a major pain point, particularly for new drivers, as it was slow and inefficient.
Solution
NineTwoThree redesigned the OnRoute app with several key improvements:
#01
Click Reduction
Reduced the number of clicks required for each delivery from 16 to an average of 4 by:
Integrating default settings.
Automating step transitions.
Pre-filling key information.
#02
Route Optimization
Introduced a clustering algorithm that cut route planning time from 20 minutes to just a few seconds.
Integrated an in-app map feature, allowing drivers to optimize routes without external tools.
#03
Offline Support
Enabled offline functionality, allowing drivers to continue working seamlessly in areas with poor or no cell service.
#04
Barcode Scanning System
Implemented a custom barcode scanning feature that reduced package loading times from over 40 minutes to just 15.
Impact
The revamped OnRoute app significantly increased overall efficiency and driver satisfaction, with tangible operational improvements:
Increased Delivery Capacity
OnRoute now delivers twice as many packages per week, without expanding the workforce.
Time Savings
The reduction in manual steps optimized deliveries, cutting the time per delivery dramatically.
Improved Driver Retention
The improved user experience reduced frustration among drivers, resulting in lower turnover rates.
Accelerated Loading Times
Warehouse loading times for new drivers were slashed to 15–20 minutes, from over an hour previously.
Broadened Accessibility
The introduction of multi-language support (starting with Spanish, and with Portuguese coming soon) made the app more user-friendly for a diverse workforce.
Other Screens
Similar Portfolios
Enterprise
Reduced Error Detection Time by 90% with a Custom AI Model
Generative AI
,
Consulting
,
LLM
,
Enterprise
Boosted User Satisfaction with a Modernized Platform
