Why Outsource Enterprise Mobile App Development to a Digital Agency

Why Outsource Enterprise Mobile App Development to a Digital Agency
Dive into enterprise mobile app development with this guide on key benefits, Agile methodologies, and revenue management.

Enterprise-level companies are increasingly recognizing the benefits of mobile app development. 

There are plenty of examples of successful enterprise mobile apps: Walmart has enabled online ordering and personalized recommendations, while both McDonald's and Starbucks have enhanced service efficiency with their advanced ordering systems.

On the flip side, the process of building enterprise mobile apps demands careful planning. Security, robustness, scalability, and integration with existing systems need to be prioritized. In-house development might be challenging, leading many enterprises to outsource to product agencies or venture studios for tailored approaches. These services offer focus on the core business, increased flexibility, cost savings, and access to skilled developers, designers, and project managers.

Advantages of Working with a Digital Agency

Outsourcing enterprise mobile app development to a digital agency enables companies to concentrate on their core business functions. This can also include developing mobile apps. By assigning specialized tasks to a digital agency, in-house teams are freed from time-consuming activities that fall outside their areas of expertise. This allows them to invest more time and resources in key areas that drive the company's growth and success. 

For example, a healthcare company can focus on improving patient care and leave the development of its software systems to a digital agency’s engineering team that specializes in that area. This approach can lead to increased efficiency and effectiveness in what the company does best.

Digital agencies provide a tailored approach that can adapt to the specific needs and requirements of each client. Unlike traditional outsourcing, where the approach might be more rigid, digital agencies work closely with their clients to understand their unique needs, industry, and goals. This collaboration results in solutions that are specifically designed and adjusted to meet the unique challenges of the client. 

Digital agencies often offer engineering and software development services at a fixed price, which can lead to significant cost savings for their clients. This transparent pricing model helps companies to budget and plan their expenses more accurately, avoiding the hidden costs that may arise with other outsourcing options.

One of the major advantages of working with a digital agency is the access to a pool of skilled developers, designers, and product and project managers who specialize in various fields. These experts can provide insights and solutions that might be beyond the reach of a company's in-house team.
But before launching a digital product, careful attention must be paid to both development and marketing to avoid stumbling at the finish line. Even small errors can drastically affect user perception, downloads, and ratings. The goal is to create a high-quality application that stands out from competitors, something that companies like NineTwoThree have expertise in.

Using A Revenue Management Mindset

Enterprise mobile app development is streamlined by adopting a startup mindset, combining technical prowess with business acumen. This approach emphasizes agility, responsiveness, and familiarity with methodologies like Agile. Startups' rapid growth and adaptability have proven the value of this approach.

The Agile Manifesto, a cornerstone of modern software development, revolutionized processes and introduced Agile variants like Scrum and DevOps. However, the manifesto's focus on efficiency sometimes overshadowed the need for delivering true business value. It's time to re-engineer Agile, prioritizing product value in enterprise mobile app development.

Delivering product value is paramount for successful mobile apps. While methodologies optimize development, value hinges on solving business issues and user needs, which are achieved by adopting product-based approaches. Early project goals involve defining "value," performing market analysis and setting measurable metrics to guide development.

Attracting skilled engineers requires a modern methodology aligned with best practices and state-of-the-art tools. The Lean Startup's Build-Measure-Learn cycle can be improved. We propose a Learn-Measure-Build approach to foster faster learning and enhanced project success.

We prioritize revenue management as our primary approach to determine the optimal method to introduce a product in the market. Instead of starting with a Minimum Viable Product (MVP), our emphasis is on developing a proof of concept. The Proof of Concept allows us to test and refine our ideas with prospective or existing customers during the development process. Such validation ensures that our product meets genuine market needs. We then proceed by launching our product in manageable, incremental milestones.

The strategy of starting with a proof of concept rather than an MVP facilitates feedback in real time. As we develop, we continually engage with our target audience, ensuring our product direction is validated at every step. This not only prevents the wastage of resources but is also aligned with our goal of maximizing the product's impact upon release.

Choosing an appropriate software development approach is pivotal. We lean towards iterative methods, ensuring any issues are identified and addressed promptly. Our strategy, different from the traditional MVP, allows us to gain rapid insights, and the principle of design thinking, underscored by thorough customer research, remains central to our approach. 

In the realm of enterprise mobile app development, it's vital to synchronize with cloud-based infrastructure. Here, elements such as cybersecurity, seamless integration with enterprise technological assets, and user-friendly mobile design are of paramount importance.

NineTwoThree Studio's Offerings

When searching for an experienced development studio for your idea, connect with the team at NineTwoThree. We boast exceptional technical chops, strong business acumen, and a startup mindset. Spend some time with us to discuss your organization’s plans for building its business. We can help you achieve those goals! 

NineTwoThree Staff
NineTwoThree Staff
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