Crafting a mobile app to stand out in a competitive consumer market requires a sharp design combined with the hottest features. After all, expect any consumer app providing a poor user experience to end up at the bottom of the charts on the App Store and Google Play. On the other hand, an exceptional feature set gives apps a real chance to make a viral impact in the mobile app market.
Interestingly, not all the modern features mobile consumers want involve graphics or top-shelf interface design. Other intriguing capabilities serve to drive engagement and boost an app’s overall popularity. Voice recognition features provide one example, especially those leveraging the new Whisper API created by OpenAI, the developers of ChatGPT. Speaking of AI, both artificial intelligence and machine learning offer state of the art personalization features for apps.
With a goal of building a compelling mobile app for consumers, check out these 5 modern features to consider adding to your project. Don’t let your competition beat you to the punch. All told, these features offer a great strategy for creating something able to stand out in a crowded market and drive the growth of your organization.
Alexa and Siri stand alone among virtual voice assistant personas because of the wide popularity of Apple and Amazon’s mobile devices. In fact, both enjoy their place in the lexicon of modern consumer technology. Therefore it stands to reason that providing similar voice recognition functionality in your company’s consumer app can help drive engagement.
As highlighted above, recent advancements in AI, namely OpenAI’s Whisper API, makes providing voice recognition features that exceed Siri an easier process. Whisper allows a virtual assistant to understand and respond to complex language queries like ChatGPT. Of course, the main difference involves using the spoken word as opposed to text. A language learning app leveraging this capability offers a strong potential to go viral.
Speaking of integrating artificial intelligence into a mobile app, ChatGPT definitely upped the game for developers, no matter the targeted platform. As a result, chatbots need to provide strong conversational skills far beyond the bots soon to be rendered obsolete. The use-cases for this functionality inspire a host of intriguing consumer app concepts, ranging from customer service, education, and virtual assistants.
OpenAI also recently released an API for ChatGPT, making implementing large language models easier in a mobile app. So any consumer app with a hope to make an impact needs to consider adding this feature. Chatbots powered by the latest in AI definitely inspires a host of interesting app ideas.
Augmented reality in mobile apps gained a massive number of adherents largely because of the viral popularity of Pokémon Go. Consider a similar AR feature set powering a retail app used in an actual brick and mortar store. Users gain the ability to find favorites or sale items within the store more quickly than ever before.
Consumer apps for grocery stores especially benefit from this approach, especially considering large super stores where finding an item becomes difficult at times. Pokémon Go’s popularity also highlights the fact gamification and AR make great partners. Grocery stores and other retailers benefit from adopting this approach to drive customer engagement and loyalty.
As previously mentioned, innovative app design trends serve to better engage consumers. AI-powered real-time data analytics provides the ability to quickly parse through a customer’s purchase history and make recommendations on the fly when at the store. Before the arrival of ChatGPT, data analytics might be the most impactful use-case for AI in applications. Consider adding this functionality to your app if relevant.
Finally, modern consumers want the ability to personalize their mobile apps. This kind of functionality typically remains easier to build into an app compared to most of the other features detailed in this article. It provides a straightforward way to develop a community around your app, helping to drive engagement, more downloads, as well as growth and success for your business.
In fact, combining deep personalization functionality with the other ideas discussed in this post positions an app to make a real impact in a crowded marketplace. In fact, making the effort to include real-time analytics and high-end chatbot functionality causes the lack of any personalization features to stand out as a result. If adding personalization, be sure to include this functionality when onboarding new users to the app. This approach helps users become comfortable with the app from the very beginning.
If your organization needs some technical know-how to add AI-powered functionality to a consumer app, connect with the team at NineTwoThree. We boast significant experience adding state of the art functionality through mobile app development. When combined with our business acumen and entrepreneurial spirit, it makes us a great partner for you.