Explaining Cross-Platform Mobile Needs For Enterprises

Explaining Cross-Platform Mobile Needs For Enterprises
Cross-platform development helps companies save time and money, and it makes it easier for employees to collaborate with partners around the globe.

In the modern age of technology, cross-platform app development is a hot topic. The ability to seamlessly integrate desktop and mobile devices has allowed companies to expand their reach while allowing employees to become more productive.

As businesses strive to reach a wider audience across various devices, developers are faced with the decision between building native apps for each platform or adopting cross-platform development. Each approach offers its own set of advantages, disadvantages, and specific use cases. 

In this article, we will explore the nuances of cross-platform development, its challenges, advantages, methodologies, and how it compares with native development.

How the Growth of Enterprise Apps Fuels Cross-Platform Development

Enterprise apps have grown significantly over the past five years, projected to reach a valuation of $610.09 billion by 2032.

As companies deploy a myriad of applications to serve their varying needs, the necessity for these apps to communicate and share data across different platforms becomes evident. CRM software on iOS should seamlessly interact with an inventory management tool on Android. Cross-platform development ensures this interoperability, creating a cohesive ecosystem for businesses.

Given the competitive nature of the modern business environment, getting applications to users quickly can be a game-changer. Cross-platform development tools expedite the development process, enabling businesses to launch their apps faster, capture a larger market share, and adapt to changing market dynamics.

The Rise of Cross-Platform Development

Cross-platform app development has become a necessity for businesses that want to penetrate different markets and devices, from mobile phones to tablets and even wearables.  Below you’ll see how using cross-platform development reduces development costs, accelerates time-to-market, and gives app developers a wider audience.


One of the most compelling benefits of cross-platform development is the significant reduction in costs. By utilizing a single codebase across different platforms, such as iOS, Android, and Windows, developers eliminate the need to write unique code for each platform. This reduction in the amount of code not only decreases development time but also reduces the resources required for testing and maintenance. 

Additionally, cross-platform development allows small and medium-sized businesses to develop apps for various platforms that might otherwise be cost-prohibitive if developed natively for each platform. The savings in both time and money can be reinvested into other aspects of the business, like marketing and customer support, providing an overall more efficient use of resources. By reducing costs, companies can focus on getting to market.

Faster Time-to-Market

Another significant advantage of cross-platform development is a quicker response to market demands. A consolidated development approach, where a single codebase is adapted for multiple platforms, speeds up the entire development process. 

By having a common foundation, developers can simultaneously prepare an app for different platforms, and streamline their release schedules. This speed is essential in a competitive market where being the first to offer a particular service or feature can be a decisive factor. 

Cross-platform development allows businesses to outpace their competition and adapt more quickly to changing customer needs or technological trends. This responsiveness can be a key differentiator and help a company maintain or even gain market share.

Wider Audience Reach

Cross-platform development also ensures that companies can reach a broader audience across various devices and platforms. In today's fragmented technology landscape, users are spread across different operating systems and device types. 

By deploying an application that works across these varied platforms, businesses can tap into a much larger user base. This strategy is particularly useful for global brands aiming to cater to different markets where device preferences might vary widely. 

For example, Android might dominate in one region, while iOS is more popular in another. By adopting a cross-platform approach, companies ensure they are not limiting their reach and are making their products accessible to the maximum number of potential customers. In turn, this increases the chances of higher user engagement, more downloads, and ultimately, a more successful product.

Challenges and Solutions in Cross-Platform Development

Cross-platform development is not without its difficulties. Here's a rundown of some of the common challenges and how they might be addressed:

  • User Interface and Experience: Ensuring a consistent UI/UX across different platforms is challenging. Using frameworks like React Native, Flutter, or Xamarin, along with adhering to platform-specific design guidelines, can mitigate this issue.
  • Performance Issues: The additional abstraction layer in cross-platform apps may cause delays and slower performance. To overcome this, developers can use native platform modules or write platform-specific code.

  • Device Fragmentation: Ensuring seamless functionality across various devices and operating systems requires thorough testing and responsive design techniques.

  • Code Maintenance: Tools like React Native, Flutter, and Xamarin simplify code maintenance across multiple platforms.

  • Integration with Native APIs: Integrating with native APIs can be challenging, but libraries like NativeBase provide reusable components to facilitate this process.

Native vs. Cross-Platform Development

The decision between native or cross-platform development is critical and contributes to the success of any project.

Native apps are developed specifically for a particular platform, utilizing the platform's core programming language and APIs. This specialty results in a higher level of performance, as the app is fully optimized for the operating system it's designed for. Apps created with native development see faster load times, smoother animations, and an overall better user experience. Native development allows for more efficient utilization of device-specific features and functions, which often leads to better scalability. As the app grows in complexity or user base, it can be more readily adapted to meet those growing needs without sacrificing performance or functionality.

Apps created with native development apps typically offer a more robust security framework, as they are designed in adherence to platform-specific security guidelines. More robust security frameworks often translate into stronger data protection and a reduced risk of breaches. Native development often provides early and full access to the latest technologies and features released by platform providers. This means that native apps can offer cutting-edge functionalities that may not be available to cross-platform apps.

With native development, designers have more flexibility in implementing platform-specific user interface guidelines. This allows for a more cohesive and intuitive user experience, aligning with what users expect on their particular devices.

Overall, the combination of higher performance, design flexibility, and support for the latest technology often leads to a more engaging and satisfying user experience in native apps.

But there are also cons to this approach.

Developing native apps for each platform can be more costly, as it requires different codebases and may need separate development teams with platform-specific expertise. Native development can also take longer, as developing, testing, and maintaining separate codebases for different platforms is a more complex process.

Cross-platform development on the other hand has its own distinct set of advantages and disadvantages.

As previously detailed, using a single codebase across multiple platforms reduces both development costs and ongoing maintenance expenses, making it an attractive option for businesses with budget constraints.

The unified development process in cross-platform solutions accelerates time-to-market, allowing companies to respond more swiftly to market demands.

Cross-platform apps enable businesses to reach a wider audience by being accessible on multiple platforms with a single development effort, maximizing exposure and potential user engagement.

Since cross-platform apps must cater to different platforms with a single codebase, however, they may suffer from performance issues. They may not be as smooth or responsive as native apps, particularly when handling complex tasks or animations.

Cross-platform development may also limit access to some of the platform-specific features or technologies. While many cross-platform frameworks offer ways to access native modules, this can add complexity and may not fully replicate the capabilities of a truly native app.

Making the Right Decision for Your Apps

The choice between native and cross-platform development should be guided by the app's goals, required features, target audience, and budget considerations. Native development might be the preferred choice for high-performance needs, while cross-platform might be the best route for simpler, text-based apps with a need for faster and cheaper deployment.

Cross-platform app development offers promising solutions to businesses aiming to expand their reach across various platforms. While it comes with unique challenges, strategic approaches and the use of specialized frameworks can make it an attractive option for many businesses. 

Partnering with experienced app development agencies can further ease the process, leveraging the power of agile methodology, design thinking, and impeccable engineering to create robust and user-friendly applications. 

At NineTwoThree Studio, we help established brands iterate like startups, and startups scale like established brands. Partnering with industry leaders and visionary entrepreneurs we focus on profit-producing applications that are a delight to use. We leverage this transformation through the power of agile methodology, design thinking, and impeccable engineering to help our clients rapidly identify and validate new products.

Yours can be next - reach out to our development agency today!

NineTwoThree Staff
NineTwoThree Staff
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