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case study

How to Evaluate and Hire an App Agency

How to Evaluate and Hire an App Agency
How to Hire Evaluate and Hire an App Agency provides a clear roadmap for those seeking to navigate the complex terrain of app development. Whether you're an entrepreneur launching your first app, or an enterprise looking to expand your digital footprint, finding the perfect agency is crucial.

In the rapidly evolving world of technology, applications have become the cornerstone of businesses, allowing them to connect with customers and streamline operations like never before. But the journey to a successful app is fraught with decisions, and one of the most critical of these is choosing the right app agency to bring your vision to life.

How to Hire Evaluate and Hire an App Agency provides a clear roadmap for those seeking to navigate the complex terrain of app development. Whether you're an entrepreneur launching your first app, or an enterprise looking to expand your digital footprint, finding the perfect agency is crucial.

In this ebook we'll explore the essential aspects of working with app agencies, offering insights into the evaluation process, identifying the red flags, understanding the contractual nuances, and guiding you in selecting the best fit for your project. We'll delve into methodologies and best practices, as well as share industry secrets to empower you to make an informed decision.

From understanding your own needs and budget to evaluating an agency's expertise and culture, this comprehensive guide aims to demystify the process. You'll learn the questions to ask, the factors to consider, and the steps to take to ensure a successful partnership that brings your app from concept to reality.

Join us on this journey to find the right app agency that aligns with your vision, budget, and goals. Together, we'll embark on a path that leads to a successful collaboration and a powerful application that resonates with your audience. 

Welcome to the world of app agencies, where we'll guide you every step of the way.

Understanding the Stages of App Development

Whether it's about providing users with unique functionalities, integrating comprehensive business services, or creating a platform for entertainment, app development can cater to a myriad of requirements. The journey of app development is a thorough one, involving several crucial stages.

Initially, it starts with conceptualizing the idea for the app. In this stage, businesses define their app’s goals, identify their target audience through user research, and decide on the primary features of the app.

Next comes the design phase, where both UI and UX are meticulously planned. An app's success heavily depends on its design, which should be visually appealing and intuitively guide users through the app's functionalities.

Following design, the development phase begins. In the development phase, coders and programmers bring the design to life by writing the necessary software code. Depending on the type of app, this could be done using various programming languages and frameworks.

Once the app is developed, it undergoes rigorous testing to ensure it works as expected and is free from bugs and errors. Testing also ensures the app performs well under various conditions and across different devices.

Finally,  the app is launched in the appropriate marketplaces, such as the Google Play Store or iOS App Store, making it available for users to download and install on their devices.

All in all, this is no easy feat. That’s why many businesses turn to an app development agency to help them with the development process.

Why Hire an App Development Agency?

While it may be tempting to keep app development in-house or hire freelancers, employing a professional app development agency brings significant benefits.

First, agencies bring expertise across a variety of areas necessary for development, including user experience (UX) design, coding, testing, and app store optimization. They are up-to-date with the latest trends, technologies, and standards in app development. They can guide you through every stage of the app lifecycle, ensuring your app is fully functional, user-friendly, and ready to compete in the app marketplace.

Second, agencies often provide more reliability and accountability than freelancers. They have a reputation to uphold, strict timelines to follow, and set protocols for managing projects, reducing the likelihood of missed deadlines or budget overruns.

Agencies can also scale up or down with your project. If your project grows or changes direction, an agency is more likely to have the resources and flexibility to adapt quickly.

An app development agency can be most beneficial when:

  • Developing an app with complex features that require varied expertise: If you're planning an app with a broad range of features, you'll need expertise across several fields, from UI/UX design and backend development to data security and API integration. For example, a mobile game might require advanced graphics, an eCommerce app might require secure payment gateways, and a productivity app might require integration with other software. A professional app development agency has a team of experts in these diverse areas, ensuring your app has all the complex features it needs to stand out in the market.

  • Building an app that runs flawlessly on multiple platforms: If your target audience uses a mix of Android, iOS, and other platforms, your app will need to function smoothly on all of them. While creating native apps for each platform guarantees optimal performance, it can be time-consuming and costly. Hybrid app development, on the other hand, allows for cross-platform compatibility but requires specific skills to ensure the app retains a native-like feel. An experienced app agency will know how to strike the right balance, providing you with a cross-platform app that doesn't compromise user experience.

  • When your business lacks the in-house resources or knowledge to build and maintain the app: Creating a mobile app is a complex process that requires both technical know-how and an understanding of the latest market trends. Without these, you may end up with a buggy, unappealing, or outdated app. Maintaining an app after its release—fixing bugs, adding features, updating for new operating systems—is equally crucial and demanding. An app development agency not only builds your app but also provides ongoing support, ensuring your app remains in line with user expectations and technological advancements.

  • Creating and launching the app within a specific timeframe: App development can be a lengthy process, and if you're racing against the clock—maybe to coincide with a product launch or a seasonal event—it can be challenging to meet deadlines. An app development agency works with a dedicated team and proven methodologies to streamline the development process and ensure that your app is ready to launch when you need it.

While every approach to app development has its pros and cons, hiring an app development agency offers a host of advantages, particularly for businesses that don't have the internal resources to execute a full-scale app development project. 

In the quest to create a successful app, hiring the right agency can be the determining factor between triumph and failure. However, with a multitude of app agencies available in the market, each boasting different specializations, experiences, and pricing structures, the process of selecting the right one can be overwhelming. 

Evaluating app agencies before hiring them becomes an essential step in this process. It's more than just a glance at their portfolio; it involves a comprehensive examination of their technical expertise, creative flair, project management skills, communication abilities, and alignment with your business goals and culture.

By conducting a thorough evaluation, you can unearth insights that lead to an informed decision, ensuring that the agency you choose is not only competent but also the perfect fit for your unique project requirements. This important stage sets the foundation for a partnership that can transform your app idea into a tangible, successful product.

How To Evaluate App Agencies

Now that you’ve decided to work with an app agency, it’s time to evaluate the large amounts of agencies that exist today.

Embarking on a journey to create an app for your business is both an exciting and daunting task. While the possibilities are almost limitless, this very fact can make the process overwhelming. 

It’s easy to get lost in the sea of potential developers and agencies, all promising to turn your idea into the next big thing. That's why it's essential to approach this process with a clear strategy in mind.

Before you even start your search for the right app development agency, your first priority should be to have a comprehensive understanding of your business needs and requirements. It's more than just knowing what you want your app to do. It's about understanding how it fits into your broader business strategy, who your target audience is, what key functionalities your app needs, and how it should interact with any other existing systems or software your business uses. 

This understanding forms the foundation of what you're looking for in an app development agency. Here’s how to evaluate agencies to see which one proves to be the right fit. 

Determining Your App's Goals And Target Audience

Understanding the app's objectives and its intended users is crucial for outlining your business needs. The goal may vary from providing educational content, offering entertainment, facilitating transactions, or boosting customer engagement, among other purposes. Once the app's goal is clear, the target audience can be identified. Factors like age group, geographical location, occupation, lifestyle, and tech-savviness should be considered while profiling the users.

For instance, if your app aims to teach children mathematics, your target audience will primarily be children, specifically of school-going age. Consequently, the design and functionality should be child-friendly, engaging, and easy to navigate. 

Alternatively, an app built for financial management for businesses will target professionals and corporations. This app would need a more sophisticated, streamlined design, and advanced features to handle complex financial tasks.

Defining The Scope And Functionality Of The App

The scope of the app refers to its reach and limitations. This stage involves outlining the features and capabilities the app will offer, as well as its boundaries. Will it be a simple or complex app? Will it cater to a single function or multiple tasks?

For example, if you plan to develop an e-commerce platform, you need to decide the extent of its functionality. Will it only list products, or will it also support customer reviews and ratings? Will it have a shopping cart and allow for secure online payments? Can users create their own accounts to track their orders and save their preferences? All these factors fall within the scope and functionality of your app.

Identifying Necessary Integrations With Other Software Or Systems

Integrations are crucial for creating a seamless user experience and enhancing the app's functionality. Depending on the nature and scope of your app, you may need to integrate it with other software or systems. These could be CRM systems, payment gateways, mapping services, social media platforms, or other third-party services.

For instance, an app designed to track fitness may need to integrate with health apps or wearables. An e-commerce app may need to integrate with a CRM system for managing customer data and with various payment gateways for transaction processing. A news app may integrate with social media platforms to allow users to share articles. Identifying these integration needs in advance will help you ensure that your app is fully functional and provides a seamless experience to users.

Now that you know how to evaluate different app agencies, it's time to choose one. 

This decision, while informed by careful examination and analysis, still requires consideration of your intuition and compatibility with the agency's team. Reflect on your priorities, whether it's creativity, technological innovation, adherence to timelines, or budget constraints. 

Balance these against what you've learned from your evaluation, including the agency's previous successes, client testimonials, and your personal interactions with them. Remember, this choice is not just about hiring a service provider; it's about selecting a partner who will work alongside you to breathe life into your vision. 

By marrying your insights from the evaluation process with a clear understanding of your project's unique needs, you can confidently choose an app agency that will be instrumental in turning your app idea into a resounding success.

How to Find App Development Agencies

After identifying your business needs, the next step is to find potential app development agencies. There are several ways to go about this, from online platforms to networking events.

Popular Platforms To Find App Development Agencies

Reviewing and rating websites like Clutch can be extremely helpful in your search for an app development agency. Clutch provides detailed client testimonials, project descriptions, and performance scores for agencies across various industries. These can provide invaluable insights into an agency's competency, reliability, and overall performance. 

You can also learn about their strengths and weaknesses, which will help in making an informed decision.

LinkedIn, the world's largest professional network, can also be an excellent platform for finding app development agencies. You can browse through company pages, check their services, and view recommendations and endorsements they've received. Moreover, LinkedIn's advanced search feature allows you to filter agencies based on location, size, and industry, among other factors.

Recommendations And Networking

Word-of-mouth referrals often prove to be reliable sources when searching for an app development agency. Ask around in your professional and personal circles for any recommendations. Friends, colleagues, or business associates who have had apps developed can provide honest feedback about their experience with certain agencies.

Networking can also play a crucial role in your search. Attend industry-specific events, conferences, and seminars where you can meet professionals from the field. 

Using Search Engines And Social Media

A basic yet effective method is using search engines like Google. A simple search with keywords related to your app requirements can lead you to potential agencies' websites. You can then explore their services, portfolio, client testimonials, and other relevant information.

Social media platforms like Facebook, Twitter, and Instagram can also provide useful insights. Many agencies maintain an active social media presence and regularly post about their work, culture, and achievements. This can give you a feel for their work style, ethics, and team dynamics.

Evaluating Potential App Development Agencies

Once you've found potential app development agencies, the next step is to evaluate them to find the best fit for your needs. There are several factors to consider during this process.

Checking Portfolios and Previous Work

One of the most effective ways to evaluate the potential of an app development agency is by scrutinizing its portfolio and previous work. An agency's portfolio offers a tangible demonstration of its style, capability, and experience. Look for the diversity of their projects, quality of design, complexity of app features, and the industries they've worked with.

Are there projects similar to what you have in mind? Have they worked within your industry or target market before? The answers to these questions can significantly inform your decision and help you understand if they are suitable for your project.

Checking Client Testimonials and Reviews

Client testimonials and online reviews are invaluable when assessing an agency's credibility and reliability. They provide insights into the agency's communication skills, professionalism, punctuality, and ability to deliver on promises. Reviews that delve into the details of project management, issue resolution, and client servicing are especially informative.

Look for reviews on different platforms, including Google, the agency's website, LinkedIn, and review platforms like Clutch, to get a comprehensive understanding.

Evaluating the Agency’s Technical Expertise

An agency's technical expertise forms the backbone of your app. Look into their expertise with different programming languages, platforms (iOS, Android, web), and the tech stack they use. 

Do they stay updated with the latest technology trends and innovations? Are they experienced with modern, robust technologies that can enhance your app's performance and stability?

Checking the Agency’s Understanding Of User Experience And Design

A well-designed app with a smooth user interface (UI) and user experience (UX) can set your app apart. An agency should understand the importance of intuitive navigation, responsive design, and aesthetic appeal.

Consider whether the agency employs user-centric design principles. Do they conduct user research, create user personas, or use wireframes and prototypes? Their approach to UX and UI design will play a key role in determining your app's usability and popularity.

Asking For Customer Referrals

Lastly, request customer referrals to speak directly with previous clients. These conversations can offer valuable firsthand insights into the agency’s overall performance and work ethic. Clients can share their experiences regarding the agency's adherence to timelines, responsiveness to feedback, problem-solving skills, and overall reliability.

Remember, choosing an app development agency is a significant decision that can heavily impact your app's success. Take your time to evaluate multiple agencies thoroughly to ensure they align with your vision, objectives, and business requirements. 

Embarking on the development of a mobile application is an exciting journey filled with countless opportunities for innovation and success. However, the crucial factor in this journey is the choice of the right app development agency. It can be a game-changer in determining the overall success of your app.

Each section of this guide is designed to equip you with the necessary tools and understanding to navigate the sometimes complex terrain of working with app agencies. 

Whether you're a start-up venturing into your first app or a well-established company looking to expand your mobile presence, this guide offers practical advice and actionable steps for a productive partnership with your app agency.

The Interview Process

Questions to Ask Potential Agencies

In your pursuit of finding the right app agency, the interview process is a crucial step. This is your opportunity to delve deeper into understanding the agency's expertise, resources, and overall capabilities. By asking the right questions, you can uncover critical insights that help you make an informed decision.

At NineTwoThree, we would recommend the following:

  • What are your experiences in developing similar apps?
  • Can you provide client references or case studies?
  • What is your development process, from ideation to launch and maintenance?
  • How do you handle project management and client communications?
  • How do you ensure the app's quality and security?

So now you know the questions to ask – but what should you be on the lookout for?

Red Flags to Watch Out for

While the prospect of hiring an app agency can be exciting, it's equally important to remain vigilant for any signs that may indicate potential issues. Recognizing these red flags early in the hiring process can save you from unnecessary hassles and poor results down the line. 

Some red flags include:

  • Lack of transparency or unwillingness to share previous work
  • Absence of a clear workflow or development methodology
  • Neglecting to consider user experience and interface design importance
  • Offering unrealistically low quotes or promises of rapid development

It’s also vital to ensure that the agency’s culture aligns with yours to avoid any further issues.

How to Determine if the Agency's Culture Aligns with Yours

Understanding the cultural fit between your organization and the prospective app agency is a key determinant of a successful partnership. A harmonious culture fosters improved communication, a stronger working relationship, and ultimately, better results.

Every agency operates under a set of core values that guide their behavior, decisions, and interactions. These values can range from a commitment to innovation, dedication to customer service, and fostering creativity, to prioritizing transparency. 

By discussing these values during the interview process, you can gain insights into whether they align with your own company's ethos. If there is a strong alignment in values, it will be easier to work towards a common goal, and any disagreements or challenges that arise will be more easily managed.

The Proposal and Quote

An app agency's proposal and quote serve as a roadmap for your app development journey, outlining the planned activities, timelines, and associated costs. Understanding this document in depth can help align your expectations and prevent potential misunderstandings. Let's delve into the different aspects:

Understanding the Proposal and Quote

The proposal and quote provide a comprehensive view of your project, breaking down the tasks involved, estimated time frames, and associated costs. It is crucial to understand each item and its relevance to your app's success.

Each task should be clearly defined, showing its role in the overall project. Time frames should be realistic and align with your expected project deadlines. The pricing should be transparent, detailing what each cost pertains to, whether it's design, development, testing, or project management.

Ask questions if something is unclear. The agency should be able to justify each item's necessity and how it contributes to the final product.

Identifying Hidden Costs

While the initial quote might seem comprehensive, there could be hidden costs not included. These might pertain to essential aspects of app development such as testing, maintenance, or post-launch support.

It's crucial to discuss these potential costs upfront. Understanding the complete cost picture can prevent unwanted surprises down the line and help you budget accurately. Always ensure that the quote includes all aspects of the project, from inception to post-launch.

Negotiating the Terms and Price

Negotiation is a key part of the process when dealing with proposals and quotes. Remember, it's not just about price; terms are equally important.

While it's entirely appropriate to negotiate price, don't overlook aspects such as project timeline, deliverables, and payment schedules. For example, if the proposed timeline doesn't match your expectations, negotiate a more suitable schedule. If the deliverables are too vague, ask for more specifics. And if the payment terms are front-loaded, consider asking for a more balanced schedule.

Starting with a Small Project

An effective way to assess an agency's capabilities, work quality, and overall process is to initially engage them on a small project. This serves as a low-risk litmus test for your future collaboration.

By starting small, you can observe their project management style, communication efficiency, timeliness, and quality of output. It provides valuable insights into what you can expect when you eventually entrust them with larger, more complex projects.

A successful small project can lay a solid foundation for a long-term partnership, whereas a less-than-satisfactory experience might suggest the need to reconsider your choice of agency.

Legalities and Contracts

Addressing the legal aspects when hiring an app agency is a non-negotiable step. Contracts protect both parties, ensuring that everyone understands their obligations and rights. 

Important Clauses in a Contract

A contract should act as a comprehensive guide for the working relationship between you and the agency. Key clauses to pay attention to include:

Project Scope

This should outline the entirety of the work to be done, including all the features and functionalities that the app will have. Ensure this section is detailed to avoid disputes later.


This section should specify what the agency is expected to deliver and when. This could include design documents, code, test plans, and the completed app.


The contract should include a timeline indicating when each phase of the project should be completed. This helps in managing expectations and tracking progress.

Payment Terms

This clause stipulates the amount to be paid, the payment structure, and the schedule of payments. It might also include conditions for additional payments for extra work outside the agreed-upon scope.


This section is important to protect sensitive business information that will be shared with the agency during the project. The agency should agree to not disclose any confidential information.

Intellectual Property Rights

One of the essential parts of any app development contract is the section on intellectual property (IP) rights. The IP rights clause determines who owns the final product, including the code, design, and any content created during the development process. As the client, you should typically be the owner of these rights.

Your contract should explicitly state that you will own the IP rights to the app upon completion and payment of the project. This is crucial as it protects your interests, ensuring that you can freely use, modify, distribute, or sell the app as you see fit.

Ensure that you understand this section of the contract thoroughly. If the language isn't clear, consider seeking legal advice to avoid potential misunderstandings or disputes in the future.

Non-Disclosure Agreements

In the course of app development, you may have to share sensitive information with the agency. To protect this information from unauthorized use or disclosure, a Non-Disclosure Agreement (NDA) should be put in place.

An NDA is a legal contract that outlines the information to be shared and stipulates that the agency must keep it confidential. Make sure your agency is willing to sign an NDA and that they fully understand and respect its terms. The NDA should clearly define what is considered confidential information, the responsibilities of the receiving party, the duration of the confidentiality obligation, and penalties for breach of the agreement.

Terms and Termination Conditions

Despite best intentions and careful planning, circumstances may arise that necessitate the termination of the contract. To prepare for such situations, your contract should outline the conditions under which the contract can be terminated by either party.

Common termination conditions include missed deadlines, subpar work, non-payment, or other breaches of the agreement. The contract should also outline the notice period required for termination and the process for handling any work or payments in progress at the time of termination.

Being clear about these conditions from the outset helps to prevent disputes down the line and provides a clear exit strategy should the partnership not work out as planned.

Working with the Chosen Agency

After finalizing the proposal, contract, and legalities, the real work of creating your app begins. 

At NineTwoThree, we help clients understand expectations and timelines, communicate regularly, and handle any issues that may arise.

Setting Clear Expectations and Timelines

The first step to a successful collaboration is setting clear expectations. Provide the agency with a detailed project brief that outlines what you hope to achieve with the app. This includes its purpose, the functionality you need, your target audience, and any design preferences you might have.

In addition to defining your objectives, you also need to establish mutually agreed timelines. This will set a roadmap for your project, providing structure and deadlines that will help keep things on track. The timeline should be realistic, taking into account the complexity of the app, the agency's resources, and your own deadlines.

The Importance of Regular Communication

Communication is the backbone of any successful collaboration. With regular and open communication, you can stay updated on the project's progress, resolve issues promptly, and make informed decisions.

Develop a communication plan that outlines the frequency of updates (weekly, bi-weekly, monthly), the medium (email, video calls, in-person meetings), and who will be your point of contact within the agency. Also, agree on a reporting structure that ensures you get the information you need to track progress effectively and establish an escalation process for any issues or concerns that might arise.

How to Handle Problems and Issues

Even with the best planning, problems can arise. How you handle these can significantly impact the success of your project.

When issues come up, address them promptly and constructively. Maintain open lines of communication with the agency and discuss the problem in detail. Be solution-oriented - instead of focusing on blame, work together to find a resolution.

Be prepared to re-evaluate and adjust your strategies if necessary. If a particular feature is taking longer to develop than expected, for example, you might need to reprioritize, delay less critical features, or allocate additional resources to stay on track.

Working With NineTwoThree Studio

When it comes to choosing a mobile app development agency, you want a partner that combines experience, expertise, and a proven track record of success. 

This is where NineTwoThree Studio stands out.

NineTwoThree Studio boasts 11 years of delivering top-tier mobile app development services for both iOS and Android platforms. Over a decade in the industry has equipped us with invaluable insights, technical expertise, and a deep understanding of what it takes to create an app that resonates with users and stands out in today's competitive marketplace.

Ready to bring your mobile app vision to life? Trust the expertise, experience, and proven success of NineTwoThree Studio. Contact us today to get started on your journey to creating a revenue-generating mobile app.

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